Meet Generation Alpha

Born after 2012, Generation Alpha is the first generation born entirely in the 21st Century

Child swinging upside down on a playground swing at a park with trees and marina in the background.

Screens from the start

By age 2, many already have tablets. By age 8, about 1/2 have their own phones.

The challenge

Most spend 7–8 hours a day on devices. That much screen time is linked to shorter attention spans, anxiety, and trouble connecting face-to-face.

Too much screen time can lead to

Impaired social development, Anxiety, Depression, Poor Body Image, Disordered Eating and let’s not forget about Cyberbullying

Here’s the truth

Gen Alpha is smart, adaptable, and diverse. But they need balance — fresh air, friendships, and real adventures.

(Source: Annie E. Casey Foundation)

Animated cartoon character with large eyes, green head, yellow and green wings, and a green segmented body, smiling and raising one fist.

Wanderwing to the Rescue!

Wanderwing makes curiosity an adventure.

We gamify curiosity and autonomy. Kids earn wanderwings when they get off screens and make IRL connections.

Sure, kids can Google anything.

But knowing facts isn’t the same as learning how to think, play, and get creative.

It starts simple.

Kids choose to breathe, play, or wander.

Play builds skills.

Kids get lost in a wandering tale, learn fair play in an epic thumb war battle, and get silly with a shadow puppet play.

And the best part?

Every wander earns a wanderwing, and wanders build confidence, creativity, and connection.

Colorful hopscotch grid painted on pavement with numbered boxes from 1 to 4, and two colored boxes numbered 5 and 6 at the top.
A young girl wearing pink rollerblades, a pink helmet, and protective gear, sitting on the ground under a concrete structure, smiling while touching her face. She is outdoor with sunshine and shadows on the pavement.