Killing Your Darlings: The Builder Skill No One Talks About
My husband, Sam, is a writer. He creates amazing stories and characters, and he truly just loves to write for the sake of writing. Over the years, he’s come to me with the most despondent face saying “I have to kill one of my darlings.”
While I love my husband and will always feel sad when he’s sad, I never really understood the torment. It’s not a real killing. It’s just an edit.
Smash cut to Emily now, building Wanderwing, heartbroken over letting go of a Boring Beetle.
Everyone is just being polite
On Monday, my idea for Wanderwing earned me something big: I won the ATL Startup Village #103 - Pitch Off—and a yearlong membership.
On Friday, I got my first real payoff.
Every Friday from 10–12, ATV founders can grab short advisor sessions. I sat down with A.T. Gimbel, and in just a few minutes, he quietly blew up a belief I didn’t realize I was building my entire strategy on.
From one busy parent to another
Wanderwing started with a snail. My 10 year old daughter, found a snail in our front yard. She was obsessed with this snail for 2 solid weeks. She desperately needed to add this snail to our already long list of family pets which include a Boxer-Labrador mix, Hound mix, and 2 Albino Leopard Geckos. She searched up ‘how to care for snails.’ She created a slide deck on why she needed this snail as a pet. Just about every family conversation revolved around this snail.
Why I’m building Wanderwing
As a mom of 2 girls, I’ve watched my daughters and their friends grow up on screens. I’ve watched some kids have tantrums when they have to put down a screen and others simply put it down and walk away. I’ve watched my daughters use screens as a tool to learn about their world, and I’ve watched them bed rot on a Saturday scrolling for longer than I would like.
My daughters are Gen Alpha
Both of my daughters are Generation Alpha. I’m not a researcher or educator. I’m a mom who’s watching my girls navigate technology while still fiercely protecting their childhood.
My Big Why
Wanderwing was created for families who want their kids to grow up curious, confident, and comfortable in their own minds—without screens running the show.
Wait! I forgot to tell you…
My 13-year-old daughter is amazing. And she’s also 13. Which means the bouncy silly girl with unbridled joy of a golden Labrador has been replaced with a cat. If our questions aren’t interesting enough, she gives us a shrug and a ‘hmm.’ When we try to keep up with the latest ‘tea’ at school, more often than not, we get a ‘I don’t know.’
The Games that Raised Us
I have a very vivid memory. Tell me if you have something similar. Cause I’ve got an idea.
I’m in the front row of a movie theater with my twin boy cousins. The red upholstery on the seats is scratchy, so we’re all sitting on the edge. We have candy hidden in our raincoats, and we can’t eat it until the lights turn off.
We just have to get past this week
We just have to get through this week, and then next week, it will slow down. This is the lie busy parents tell themselves every week.
Frankie the flamingo got me thinking
I’ve always been a little bit obsessed with flamingos. But after learning about Frankie, the flamingo who flew 200 miles with clipped wings, I am completely obsessed with this one flamingo. Frankie got me thinking about my life and I hope Frankie will inspire you to think about yours.
We show up for each other
“Of course, we show up for each other.” This has been our response to a ‘thank you’ for 16 years now. While we say ‘of course’ we both know that showing up for each other is an intentional daily choice.
Wanderwing Rocks: A Candy-Free Halloween Idea for Curious Kids
Halloween doesn’t have to be all sugar and spooky chaos. 👻
This year, Wanderwing invites families to try something new — something that gets kids outside, sparks imagination, and lasts longer than a bag of candy.
Introducing #WanderwingRocks — a candy-free Halloween tradition built on curiosity, creativity, and connection.
Wanderwing Rocks: A Guerrilla Marketing Idea to Grow Your Email List & Boost Brand Awareness
If you’re a small startup trying to grow your email list and brand awareness on a budget, take a page from Wanderwing, a playful new app that helps kids get outside and explore the world beyond screens.
Instead of buying ads, Wanderwing launched a campaign called #WanderwingRocks — and it’s proof that the best marketing ideas are sometimes the simplest ones.
Make Good Choices, Learn Everything.
I don't remember where this sentiment came from, but for at least as long as our kids have been in school, Emily and I have always sent them out into the world with this line. "We love you, make good choices, learn everything". It covers a lot of ground.
My wife, the mogul
Emily and I have been married for almost sixteen years, together for almost twenty years, and have known one another longer than we haven't. We dated when we were freshmen in college and broke up because... well, we were freshmen in college. But we were able to remain friends after dating and years later found our way back to each other. Whenever I'm asked about my marriage, I simply say, "we've got a good thing."
101 Pitches and I just won
I did a brave thing! I announced myself as a woman in tech, as a female founder, as an entrepreneur at the 101st pitch hosted by the Atlanta Tech Village. With Joe Berklund, Partner at Gunderson Dettmer, Emerging Company, Venture Capital, Growth Equity & M&A Lawyer, and Brice Nguoghia, Partner Engineer at Google | Google Startup & Venture Capital Engagement Manager, Cloud Advisor, Entrepreneur as my judges and James Summer, Managing Director at EY and Goodwill of North Georgia board member in the audience - saying I was terrified was an understatement.
We’ll never be a “Disney Family”
TLDR: the world is big and wide, and I could literally take a trip from Atlanta to Europe for the same price that I could take a trip from Atlanta to see fake Europe in Epcot.
Training for your next vacation, and I’m not talking about throwing a fit
When my daughters saw me running up and down stairs with our luggage and running through the airport, they were impressed. They will remember those moments. They will never remember my clothing size, if my cellulite was on display, or if my fit was fitting.
Wanderwing Started with a Snail
The only difference between a million dollar idea and a million dollar business is forward motion. I have no idea where Wanderwing will go, but I know I’m going to keep building this business. Together we will raise a generation of kids who are tech savvy but never tech dependent.
What business do I have starting a business?
I’m a middle-aged woman, never coded in my life, and never owned a business. What business do I have starting a tech company now?

